Are you a newly graduated doula in your first 12 months of business?
You’re here because you have heard the call of birthwork.
You’re a graduate Doula and are about to leap off what feels like the biggest cliff of your life, stepping out on your own after after completing training.
You’re feeling both terrified and exhilarated!
This work is your calling and I’m here to help you find the confidence within you to build your passion into a successful and sustainable sacred business.
But perhaps you’re feeling alone, anxious and lacking confidence as you navigate getting paying clients, being on call, as well as all the business and marketing tasks.
Perhaps your training didn’t prepare you for the realities of how to actually make it work so you’re feeling the rollercoaster of emotions about being a business owner in the real world? Or perhaps you were given an adequate understanding, but the physical realities vs the theory is very different.
You’re feeling ready to thrive in life and birth business with confidence and ease but you’re not quite sure where to start and the steps to take to hasten your success.
Now that you’ve finished your studies, you’ve found yourself second guessing your abilities. You question whether you’re cut out for this work or have what it takes to turn this calling into a profitable business.
You’re feeling anxious and uncertain about the future. The realities of Doula business has turned out to be a lot more challenging than you expected, and you’ve realised that all the theory and learning, whilst necessary, hasn’t really prepared you for handling it in real life.
Perhaps you’re wondering who you can talk to about how you’re feeling, especially after a birth when things haven’t gone to plan?
You felt fairly confident throughout your training when you had a like-minded community and experienced professionals to access, but now you’ve graduated (or have stepped out to start taking on births) and you feel like you’ve been left to sink or swim without any type of compass and life-saving device to help you navigate and survive.
Despite many interviews, you’re struggling to get potential clients to actually commit and you’re feeling deflated.
You didn’t follow this calling to be a sales person, marketer, business expert, yet you feel like you’re wearing all the hats to make this dream job of yours a business and it’s overwhelming.
Maybe you’re just testing the waters and aren’t really sure what you want your life to look like and where to put your energy.
You don’t know where to start in building your business and feel overwhelmed at all the necessary steps you think you need to take
You don’t know how to make being on-call work for your life and family
You know you love birth but don’t want to (or can’t) be on call and aren’t sure if you can do anything else.
Perhaps you’re feeling nervous about attending your first birth and anxious about all of the facets of how to support your client in the moment.
Perhaps you’re feeling burnt out. Are you burning the candle at both ends but still feel like you’re not booking the clients you need, or making the money you would like to be?
You feel lost and isolated in this new field trying to find ways to keep yourself motivated and get seen by your ideal clients.
You’re investing into your business and completely passionate about birth work but not in a position to be able to leave your day-job yet and it’s a cycle of dissatisfaction about where your energy is going.
You feel like you’re pushing yourself to be seen in a way that doesnt feel authentic or like you
You want to get rid of gross marketing techniques and stop feeling like you’re ‘selling’ yourself.
You want to have fun, laugh and enjoy your work instead of being stressed, overwhelmed, anxious or pressured.
I was just like you a few years ago.
My training did NOT set me up for the real world of this work!!
Even if your training did give you the theoretical tools, this work can be a rollercoaster and the real world can be very very different!
What if I told you that it IS possible to build a thriving and sustainable birth business from your sacred calling?
That it IS possible to wake up with joy knowing you are here to serve women and birthing people in a way that sparks joy.
That no matter what circumstances you are faced with in this every changing birth culture, you can have the confidence and the connections to be the best professional doula you can possibly be.
We NEED you to follow this call, for yourself, to help create a world that we all want to live in, now and into the future.
- Honour your calling and build a life and business of your dreams. Finally get paid for your innate gifts that will change the world.
- Begin to feel confident to truly understand what your gift looks like in the world as a packaged offering that looks and feels good and is aligned with your desires.
- Get on a path to building a profitable and sustainable business, using your natural healing and nurturing gifts that honours an equal energy exchange and the value of financial sustainability.
- Become so clear on who you are, what you desire and what you are building. You will feel confident and ready to step out into the world with your gifts and your offerings without hesitation, without fear and without blocks.
- Make your business work for you and your family.
- Plan your business around how you want your life to feel, rather than the other way around.
- No longer feel like this sacred women’s work, healing work and birth work are to be given by sacrificing anything for yourself or your family.
- Build a profitable business that means you can leave other work commitments that don’t light you up.
- Stop trying to emulate others doing similar work. It doesn’t work, and you know it doesn’t because your business doesn’t feel authentic and you feel paralysed.
- Get clear and aligned from the inside out so that your business will mirror how your feel on the inside. Your business is YOU after all.
- Get unblocked and remove overwhelm from all the business and financial realities by truly understanding your gifts, your worth and your desires.
- Stop having meetings that end in crickets, start believing in the power of ‘no’ and Start attracting your ideal clients who say yes on the first meet and who YOU say yes to as well.
- Start feeling confident in your work, without the constant plague of doubt in your mind that you are not meeting any external expectations. You are here with a gift and you are here to serve. This is what you shall do, no need for disbelief in your ability or your value.
- Build a community that supports the foundations of your success.
- Feel completely and utterly worthy, competent and confident in your ability to hold space in all circumstances of this sacred work.
Thrive in life and business with strength, passion, confidence and freedom.
So why am I so passionate about this work?
I’m Katherine, I live to see birth professionals not only survive in this work, but to truly thrive.
I have been working in birth and social work for over a decade.
I have been in awe of birth and women’s mysteries and power since as long as I can remember. I know that I was called to this work from very young. It wasn’t until 2009 that I was reminded of this calling. And then the calling got stronger and I couldn’t not follow.
After getting to know my local birth community and excitedly finding out that I didn’t have to go to uni again to become a Doula I quickly realised that Doula work was not recognised, reputable let alone profitable or sustainable, especially compared to my social work background. But I couldn’t let it go so I quickly left my almost-complete Masters degree and enrolled in midwifery. I believed that this would give me not only the opportunity to follow my call but also build a sustainable and profitable business of my dreams.
How wrong I was.
The culture of midwifery was not how I first knew it to be, and I live in one of the most complicated birth cultures in the world. So almost immediately I knew it wasn’t for me.
It took me a year, and a lot of deliberating to finally admit defeat. The calling was still there, but it wasn’t midwifery. I grieved and I grieved hard. I went back to social work and enjoyed supporting young people as a school counsellor… which often led to a lot of discussions leading to birth and menstruation; my soul work was still very much calling me.
With a background in mental health I was horrified at the exponentially rising rates of burn-out (chronic stress resulting in emotional and physical fatigue), trauma and PTSD being experienced not only my birthing people and their families, but also by the incredible birth professionals who were caring for them. This also didn’t completely surprise me given that I saw it first hand as a midwifery student and was part of the reason to leave the profession. I saw first hand midwives and students witnessing massively traumatic events, being bullied and even assaulted without any support, debriefing let alone any consequences or changes to prevent it from happening again. Midwives were graduating their degree already carrying fear and feeling unsupported when they felt overwhelmed. This is backed up by a number of recent studies showing that birth professionals are experiencing high rates of personal and professional burn out, trauma and PTSD and carrying fear of childbirth and fear of litigation lowers their confidence in supporting their patients/clients. In addition, around 1 in 3 mothers/birthing people are suffering from birth related PTSD so trauma and fear are rife in our birth culture with no end in sight.
While we don’t have the specific data on doulas, we can surmise that these statistics would be relevant in these fields outside of midwifery. In addition, doulas and other birth professionals have long been undervalued and underpaid adding to their risk of burn-out and overwhelm due to being unsustainable in the long-term.
After the birth of my first baby I felt the pull to reconnect with birth work, starting with placenta preparation work, counselling/birth planning and then back to attending births. I also went on to support Angela Gallo in writing and teaching her world wide gold-standard doula training. After many years of birth work and supporting other birth professionals from all walks of life I am feeling pulled again to contribute toward the sustainability and longevity of this profession.
Being able to truly thrive in this work means first finding the clarity on what it is you are here to do- not the doula down the road, or anyone else. This is about YOU and your core desires. I want to see the profession built up with a strong and solid reputation. For us to unite as profession with a shared collective message.
May you create a community that sustains you and harness the power of your internal alignment to truly thrive.
I have seen birthworkers come and go. I have seen doula work go from an unknown ‘hobby’ job, to a sought after reputable profession. We have seen midwifery, bodily autonomy and birth choices take a massive hit. In 2019 BIPOC are still far more likely to die in childbirth than white women. Women and birthing people are increasingly suffering from birth trauma and PDN and the landscape and politics of birth has become more and more complex. We need doulas and passionate birth professionals now more than ever! The fact that we are seeing celebrities, even royalty proudly proclaim their use of doulas shows how far we’ve come….
Yet we are still seeing far to many birth professionals burn out before they even get to the 12 months mark in their career. We are still seeing unsustainable practices that leave individuals unable to continue their work. We are seeing doulas do things in the sacred birth space that not only makes her clients shudder and feel disappointed, but that affects the entire profession. No one wants to be that doula!
Far too many birth professionals are practising in isolation, feeling disconnected and unable to process the myriad of emotions and complex situations they are experiences.
Build an aligned and balanced life and birth business that feels good.
this is NOT a doula training!
(If you are looking for a doula training, check out Angela Gallo's Dynamo Doula Training)
We know that continuity of care is the gold standard to see long term benefits for all involved, yet, we forget that birth professionals need to be cared for and supported in exactly the same way!
While I don’t believe in doula regulation, I believe that as doulas we have an immense responsibility to take care of ourselves and put our personal and professional development at the forefront of our priorities because only then will we be able to joyfully (without resentment) continue this work for the long term.
This program offers a continuity of care model for new doula graduates to feel fully seen, heard and held just as we wish new mothers to feel. When this support is modeled to carers, it is far more easily translated into their work!
Just as you are called to support newborn mothers, I am called to support newborn doulas.
Together we will initiate solid foundations of boundaries, vital debriefing and troubleshooting, clarify and focus in their soul purpose. I help them unblock unworthiness and continue to build a sustainable thriving business with ease to keep pouring from a full cup.
birthworkers find clarity and reclaim their inner power to sustain and enjoy their soul work. From burnout and overwhelm to sustainable and joyful birth-business and life flow.
"A Gram of Experience Is Worth A Ton of Theory”
Your training only takes you so far.
Then you are on your own….
But You cannot do this work alone.
You cannot do this work for free.
You cannot do this work without honouring your own needs.
You cannot do this work without being seen.
Just as the landscape of birth is changing, we as doulas and birth professionals needs to grow and move with the times.
So what does that look like?
Many birth professionals are leaving their training with incredible tools and wisdom about the facets of birth and the perinatal period but have been left dry with regard to truly feeling confident to navigate the complex situations that they will face.
If only you had a birth business bestie who could walk with you and support you to build you confidence and talk through each step to maximise your potential, your success and your sustainability in this work by building a rock-solid foundation in those first 12 months!
Thrive for Doulas is the first of its kind!
It is NOT a training program. You will not learn the basics of HOW to be a doula, you already ARE a doula.
THRIVE is an exclusive intensive training and one-of-a-kind mentoring program for doulas who are in the first 12 months of starting their birth business. In a continuity of care model nourishing you as an individual, we will set rock-solid foundations in these early stages to kick-start your success and long-term joy in this work.